Have you heard about YouTube? Maybe you are scratching your head, wondering, ´´What is it´´? Is it, a catchy name for a catchy service? Is it a marketing tool? Is it a website for novice filmmakers? ´´YouTube is one of the many Web 2.0 sites popping up on the Web. It is a ´´video sharing´´ website.´´ Find out more about YouTube through listening to this book. 1. Language: English. Narrator: Mark Moseley. Audio sample: http://samples.audible.de/bk/acx0/027559/bk_acx0_027559_sample.mp3. Digital audiobook in aax.
YouTube My Business: Laura Maya
YouTube for Business:Online Video Marketing for Any Business Michael Miller
Ultimate Guide to YouTube for Business: Jason R. Rich
Ultimate Guide to YouTube for Business:2. Auflage Jason R. Rich
Audience and Business of Youtube and Online Videos:
The Audience and Business of YouTube and Online Videos:Lexington Books
YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. First published in 2009, this was the first book to take YouTube seriously as a media and cultural phenomenon. This revised and updated second edition explains how the platform is being used, how it is changing, and why it matters. The new edition reflects YouTube´s maturity as a platform and includes more detailed coverage of its institutional and economic contexts, while retaining the discussions of YouTube´s relation to wider transformations in culture, society and the economy that made the first edition so valuable. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ´production´ and ´consumption´. Rich with concrete examples, the second edition will continue to be essential reading for anyone interested in the contemporary and future implications of online media. Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world´s most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics. Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms. Meanwhile, YouTube´s diverse communities of content creators, who developed the platform´s most distinctive cultural forms and genres, have strong ideas and interests of their own. While preserving the original edition´s forensic analysis of YouTube´s early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters. Burgess and Green show how, over its more than a decade of existence, YouTube´s dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges. The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies.
When you download Social Media Marketing: Tips and Solid Advice to Grow Your Business: Facebook, Instagram, YouTube, and More, you will get huge amounts of followers instantly and learn all you need to know about social media marketing.Your online presence is essential if you want to really take your business to the next level, from social media presence to social media growth, these beginner and advanced strategies are what you need to know to dominate the competition. Here´s what you will learn: Learn strategies the pros useDouble or triple your Instagram followersHow to get Google to place ads for freeFacebook advertisingHow to place ads for maximum customer exposureMonetizing your social mediaAnd much more This audiobook is in an easy-to-follow step-by-step format with modules that a beginner or pro can use today.Ready to take your business to the next level with social media marketing? This audiobook will show you how! 1. Language: English. Narrator: Heath Douglass. Audio sample: http://samples.audible.de/bk/acx0/143546/bk_acx0_143546_sample.mp3. Digital audiobook in aax.